Michael Surkan - Optimistic Bear

In this episode of “Entrepreneurs Northwest” David Meerman Scott explains that the old days of begging, buying, and bugging consumers with crude marketing efforts are over. The only way to get attention in the fractured world of the Internet is to earn it by publishing useful information, and content, that customers want to see. The key to marketing success is to think like a publisher, looking for the content that will appeal to the market.

You can check out more of David’s ideas at http://www.webinknow.com/ or the new edition of his book, “The New Rules of Marketing and PR“.

NOTE: Check out the complete podcast directory of discussions with entrepreneurs. If you would like to be a guest on Entrepreneurs Northwest, to talk about your business venture, contact Michael Surkan.

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In this episode of “Entrepreneurs Northwest” Andy Sack explains that angel investing is a labour of love for him and his partners at the Founder’s Co-op. Instead of running startups himself Andy now is now offering expertise and money to promising ventures. If anything, the recession is making angel investing even more interesting as entrepreneurs are becoming much more practical in creating viable business plans that can make money quickly.

You can check out about how the Founder’s co-op helps tech startups at http://www.founderscoop.com/.

NOTE: Check out the complete podcast directory of discussions with entrepreneurs. If you would like to be a guest on Entrepreneurs Northwest, to talk about your business venture, contact Michael Surkan.

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In this episode of “Tales from the job search trenches”, Marissa Marsala explains how recommendations can be instrumental in helping a candidate stand out. Writing recommendations for others can be more effective in getting reciprocal testimonials than just asking for someone to write them for you.

Check out more advice from Marissa at http://employerandcandidateconnection.blogspot.com/.

NOTE: Please contact Michael if you are interested in being a guest on “Tales from the job search trenches” podcasts. Michael would like to discuss your job search strategy, and brainstorm ways to improve it with you.

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In this episode of “Tales from the job search trenches”, the Undercover Lawyer explains how legal issues can have a significant impact on how employers choose employees. There are a lot of practical things that applicants can do to alleviate the liability concerns their employers might harbour, but are afraid to voice. In a tough job market it makes sense for job seekers to take legal considerations into account as they search for a new job.

Check out more advice from the Undercover Laywer at http://www.undercoverlawyer.com/.

NOTE: Please contact Michael if you are interested in being a guest on “Tales from the job search trenches” podcasts. Michael would like to discuss your job search strategy, and brainstorm ways to improve it with you.

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In this episode of “Tales from the job search trenches”, Kelly Harington explains that tapping the hidden job market requires a lot of effective networking, and how to go about doing it. The earlier a candidate can get in front of a hiring manager the better. By the time a job actually gets posted on a public web site it is often too late to get noticed over the crush of applicants.

Check out http://careermaxgroup.com/ for more of Kelly’s ideas on how to build a successful career.

NOTE: Please contact Michael if you are interested in being a guest on “Tales from the job search trenches” podcasts. Michael would like to discuss your job search strategy, and brainstorm ways to improve it with you.

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In this episode of “Entrepreneurs Northwest” Claudiu Geanta explains that marketing a business takes a lot more than social networking and search keyword advertisements on the Internet. Small businesses should consider some traditional marketing strategies like T-shirts and magnetic car signs, even if they are nation-wide. Marketing in your local community can be a great way to get exposure, and may have broader reach than you think.

You can check out more of Claudiu’s marketing ideas at http://www.defactomind.com/.

NOTE: Check out the complete podcast directory of discussions with entrepreneurs. If you would like to be a guest on Entrepreneurs Northwest, to talk about your business venture, contact Michael Surkan.

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In this episode of Practical Economics Matt Stiles talks whether the bond default of Dubai World marks the beginning of a run on emerging markets or whether it is just a passing regional financial failure that will have little broader impact. Could Dubai World be the canary in the coal mine, foretelling a broader market crack-up just around the corner?

Check out Matt’s blog at http://futronomics.blogspot.com/.

NOTE: You can view the complete list of Practical Economics podcasts to hear more conversations with the experts. Tune in to the weekly economics round-table discussions to hear the latest from the Optimistic Bear.

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In this episode of Practical Economics, John Berling Hardy explains how the economy, and society, are driven by the actions of an elite group that understand and orchestrate what happens, ensuring they always come out on top. The current global recession only makes sense when explained in the context of someone orchestrating things. These same principals of unsporting gamesmanship also apply on the level of small groups, where someone is always taking unfair advantage of others. Understanding that this game exists, and how it is played, is an important part of protecting ourselves and our investments.

You can check out more of John’s ideas at www.playingtheplayers.com.

NOTE: You can view the complete list of Practical Economics podcasts to hear more conversations with the experts. Tune in to the weekly economics round-table discussions to hear the latest from the Optimistic Bear.

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Alan Hall of The Socionomics Institute talks about his latest research paper on Eugenics, which traces the rise and fall of the movement with the ups and downs of social attitudes throughout history. If the patterns Alan sees hold true, we could see a massive resurgence in an acceptance of ideologies to cleanse humanity of unwanted genes as the depression progresses. Already there are signs that human life is being talked about as a cancer plaguing the world.

You can check out more about Socionomics at http://www.socionomics.net/.

NOTE: You can view the complete list of Practical Economics podcasts to hear more conversations with the experts. Tune in to the weekly economics round-table discussions to hear the latest from the Optimistic Bear.

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In this episode of “Tales from the job search trenches”, Beverly Friedman talks about the challenges she faces doing recruiting at Google, and what candidates do to torpedo their chances. Its no surprise that Google uses automated tools to help sort through the deluge of applicants, but in the end a human being still looks at the resumes and having a friend in the company helps.

NOTE: Please contact Michael if you are interested in being a guest on “Tales from the job search trenches” podcasts. Michael would like to discuss your job search strategy, and brainstorm ways to improve it with you.

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